Updates

What's new at Backpocket

Better websites, smoother onboarding, and fewer admin headaches. This is the running list of the changes customers actually feel.

apponboardingbillingwebsite
2 Apr 2026

Manage your details in app

A new in-app account area for managing your own details, plus a streamlined signup.

  • Your website, business info, branding, and billing all live in one place you can update yourself.
  • Your signup saves progress as you go, so you can pick up where you left off.
  • Your billing path is sorted whether you're approved or starting on a paid plan.
  • Your magic-link sign-in is more reliable when you jump back in from email.

Manage your details in app

After signup, you get a single place to update your website, business info, branding, billing, locations, and uploads. No more emailing support for small changes.

A streamlined onboarding

Signup now walks you from first details through to account access. Your progress saves as you go, and people coming back pick up where they left off.

Billing is sorted too. Whether you're approved or starting on a paid plan, you move through the right path without confusion.

Other updates

  • Cleaner welcome and account emails
  • More reliable magic-link sign-in when you jump back in from email
  • Behind-the-scenes checks that catch messy business details early
  • Tidied up nav, footers, and calls to action across the marketing website
websitecontentbookingonboarding
4 Mar 2026

More flexible website footers and sections

New footer, FAQ, testimonial, and feature layout options for your website.

  • Your website footer can use a dedicated showcase logo, or keep your main business logo in the standard spot.
  • Your FAQ, testimonial, and feature highlight sections have more layout options to explain the work clearly.
  • Your signup and onboarding flow is smoother to move through.

More flexible website footers and sections

Showcase-style footers can use a dedicated footer logo, while standard footers keep your main business logo in the right spot.

FAQ, testimonial, and feature highlight layouts have more options too. The work gets explained the way it actually happened, not crammed into one shape.

Other updates

  • Smoother signup and onboarding flow
  • Dedicated demo booking page on the marketing website (no more blocked popups)
  • Step-by-step sections and mobile-friendly comparison tables on key pages
  • Sharper location-page hero sections and consistent favicons
seowebsitecontent
23 Jan 2026

Stronger SEO foundations

Stronger SEO foundations across every Backpocket website, with better structure, metadata, and first-party content for AI search.

  • Your trade, location, and services are clearer to Google, so you show up in the right searches.
  • Your website is easier for AI search tools like ChatGPT and Google AI to read and recommend.

Stronger SEO foundations

When someone searches "plumber near me" or "sparky in [suburb]", Google needs to understand what you do and where you do it. We rebuilt the metadata, structured data, and sitemap coverage behind every public page so search engines read your website faster and rank it higher.

You don't manage any of this. It works behind the scenes on every Backpocket website.

More people are asking AI tools to find a trade. ChatGPT, Google AI, and similar tools now have a clearer first-party summary of your website to work from.

When someone asks "who does bathroom renos in Brisbane", your website has a better shot at showing up in the answer.

websitenavigationbrandingmaps
9 Dec 2025

New trust-building website sections

Feature, stats, team, and map sections for your website, plus dropdown navigation for bigger sites.

  • Your website now has feature layouts, stats, team profiles, and embedded maps to build trust before someone enquires.
  • Your navigation handles more pages with proper dropdown menus.
  • Your logo holds up consistently across headers and footers.

New trust-building website sections

Feature layouts, stats sections, team profiles, and embedded maps. These answer the questions people have before they pick up the phone.

Show where you work. Show who they're dealing with. Let the numbers and the team do the talking.

If your website has more than a handful of pages, the old navigation was getting cramped. Dropdown menus give you proper structure without hiding important pages.

Other updates

  • Reliable logo handling in headers and footers, with safer fallbacks when branding details are incomplete
  • Image, layout, and link fixes across sections
websitemobileseoanalytics
27 Sept 2025

New website sections to show your work

New website sections to show your work, plus mobile fixes and one-click Facebook Pixel setup.

  • Your website now has before-and-after sliders, video blocks, hero sliders, and image strips to show off finished jobs.
  • Your website holds up on phones, where most people check you out first.
  • Your Facebook Pixel turns on from your settings — no code, no developer.

New website sections to show your work

A plain page doesn't do a quality job justice. You can now add before-and-after sliders, video blocks, hero sliders, and scrolling image strips to your website.

If you're a chippy with a fit-out or a sparky with a switchboard install, the work speaks for itself.

Mobile fixes that hold up

Most people checking out a tradie find you on their phone first. We fixed spacing, text sizing, and layouts so your website reads properly on mobile. Hero sections, buttons, and review displays all behave the way they should.

Facebook Pixel from your settings

Switch Facebook Pixel on or off straight from your settings. Add your Pixel ID, validation checks it's right, and you're done.

Other updates

  • Canonical domain handling so Google ranks the right version of your website
  • Lighter tracking scripts and clearer link labels
  • Font and logo tweaks for consistency across pages
  • Accessibility and SEO fixes across customer websites
enquirieswebsitereviewsanalytics
10 Aug 2025

Spam-resistant enquiry forms

Spam-resistant enquiry forms, plus rebuilt website layouts across mobile and desktop.

  • Your enquiry forms filter out spam so you spend time on real jobs, not junk.
  • Your website looks sharper across mobile and desktop, so people who find you take you seriously.
  • Your reviews and analytics are quicker to get to in app.
  • Your Google indexing and custom-domain foundations are sorted.

Spam-resistant enquiry forms

Nobody wants to chase spam at 6am. We hardened the forms — tighter validation, better bot protection, and the bugs that let dodgy submissions through are fixed.

More real enquiries from people who actually want to hire you.

Sharper website layouts

Layouts, navigation, footers, image handling, and mobile spacing all rebuilt. Your website looks professional the moment someone lands on it. Review sections are more flexible too, with no blank spaces when reviews haven't been added yet.

Other updates

  • Faster access to reviews and analytics in app
  • Tighter custom-domain handling and clearer Google signals
  • Proper 404 pages and better redirects
  • Marketing website location pages and mobile fixes