Question 1

Do you guarantee enquiries?

Accepted Answer

You'll only pay $20/mo until you get 3 real enquiries. They're the first 3 real job enquiries that come through your website. Not junk. Not spam. Once those land, it moves from $20/mo to $80/mo.

Question 2

This is too cheap. Is there a lock-in contract?

Accepted Answer

No lock-in contract. Pay monthly. Cancel anytime. We keep it lean because we built a product for tradies, not an agency model full of meetings, account managers, and fluff.

Question 3

What's the total cost?

Accepted Answer

$20/mo as an intro offer until you get 3 real enquiries, then $80/mo ongoing. Approved trades pay $0 setup. If your trade is not pre-approved, you can still launch with a $699 setup fee.

Question 4

What is meant by approved trades?

Accepted Answer

Approved trades are businesses with a valid ABN and a trade that fits our qualification criteria. If your trade is not on the standard list, we review it manually within 24 hours.

Question 5

Do you charge per enquiry?

Accepted Answer

No. Every enquiry goes straight to you. We don't clip the ticket. Your enquiries are yours.

Question 6

Are there any monthly or annual charges to keep my website running?

Accepted Answer

The monthly plan covers hosting, security, updates, and ongoing improvements. No annual lock-in. No surprise invoice later.

Question 7

Can we do a 50% deposit?

Accepted Answer

No. Approved trades pay $0 setup. If you are not pre-approved, we can still build the site with a $699 setup fee.

Question 8

How much of my time is required?

Accepted Answer

Usually 1-2 hours up front. We need your business info, a few photos, and the basics on what you do. After that, we handle the heavy lifting.

Question 9

How long does a custom website take to make?

Accepted Answer

Sign up to live website in 7 days once we have what we need. That beats burning nights and weekends trying to wrestle a DIY builder into shape.

Question 10

Do you use templates?

Accepted Answer

No. We've built a custom platform and design system for local trades. Your site is shaped around your business, not a generic template with your logo jammed on top.

Question 11

Can you do a free mock-up?

Accepted Answer

No. The best way to see the work is to look through our showroom. If you want a one-off mock-up, an agency will happily charge you $2k+ up front and $200/mo after that, usually without ongoing updates included.

Question 12

Do you redesign my website every year?

Accepted Answer

No yearly tear-down required. Your website keeps improving while you're with us. We keep updating the design, content, sections, and performance over time. If you want something specific changed, tell us and we'll sort it.

Question 13

How is design and content handled?

Accepted Answer

We handle the lot: design, writing, build, and updates. You fill out the basics and send through your latest work. We turn that into a proper site, and you can keep adjusting things anytime.

Question 14

What if I don't have images for my website?

Accepted Answer

We can start with solid placeholders. If you've got an iPhone 13+ or a recent Pixel, that's already enough to shoot good work photos. If you're in Victoria, we can also point you to an affordable photographer who knows trades.

Question 15

Can we please have a meeting?

Accepted Answer

We don't do bloated sales meetings. If you want to talk it through first, book a quick demo call. You'll deal with Jared and Ryan directly.

Question 16

Will my website attract job enquiries and customers?

Accepted Answer

That's the whole point. Every site is built to turn local visitors into real enquiries with strong pages, clear calls to action, and mobile-first design that loads fast.

Question 17

Can I edit the website myself?

Accepted Answer

No, and that's on purpose. We're not handing you another bit of software to learn. Send us the changes and we'll handle them.

Question 18

Do I get login details for my website?

Accepted Answer

No. BackPocket isn't a DIY website builder. We manage the site for you so it stays sharp without you getting dragged into more admin.

Question 19

What if I want more pages later?

Accepted Answer

Good. More useful pages usually means more ways to get found. Send us what you want added and we will build it into the site.

Question 20

Can I add eCommerce or booking features?

Accepted Answer

If you've already got a booking system or store, we can usually integrate it. If you need a whole custom setup from scratch, that's outside our lane. We stay focused on high-converting tradie websites.

Question 21

What type of business is this offer suitable for?

Accepted Answer

Local tradies running their own small business. Sparkies, plumbers, chippies, landscapers, painters, roofers, concreters. Usually 1-5 people. If you want a site that brings in proper enquiries, you're in the right spot.

Question 22

Does this include SEO?

Accepted Answer

Yes. SEO is built in. We structure the pages, content, and local signals so people can find you when they search. We don't sell bloated retainers full of reports. We keep improving the site instead.

Question 23

Do you do ads?

Accepted Answer

No. We build websites. If you want Google Ads or Meta Ads, use a specialist. We'll make sure your website is ready to convert the traffic.

Question 24

Do you manage my social media?

Accepted Answer

No. We're website people, not social media managers. Best advice: post your latest work, keep it regular, and reply to comments. You don't need an agency to do that for you.

Decision	BackPocket	Agency / Web Designer	DIY (Wordpress, Wix etc.)
Upfront fee	$0 setup*	$2k–$5k+	$0-$100
Rock solid guarantee	3 real enquiries	None	None
Monthly fee	Starts $20/mo	$100–500/mo	$20–90/mo
Local SEO & Optimisation	Included	+$500–2k/mo	Pay agency
Ongoing updates	Included	$80+/hour	DIY
Reporting & analytics	Included	DIY	DIY
Your time investment	1-2 hours	1 week	1-3 months+
Time to launch	< 7 days	1-3 months	1-3 months
Number of pages	25–100	1-5	Unlimited
Tech skills needed	None	None	Intermediate
Design quality	Premium	Premium	Generic

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Frequently Asked Questions

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Process & Timing

Functionality & Growth

Services & Suitability

Useful reads for your business.

Websites for Tradies: Show Up When Customers Search

How to Start a Trade Business in Australia

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